Sunday February 05, 2012

Blues's Country Reader Survey 2010

TELL US ABOUT YOUR FARM

1. Do you currently live on a farm (if no go to question 5)?
Yes No

2. What type of farming do you do?

Broadacre
    i. What type of crops
    Wheat
    Sorghum
    Cotton
    Other
Cattle
Sheep
Pigs
Dairy
Sugar
Horticulture
Mixed

3. How many employees do you have?
0 - 5 5 - 10 10 - 20 20+

4. Do you irrigate?
Yes How many hectares? No

ABOUT YOUR TRANSPORT MACHINERY/EQUIPMENT 5. Do you currently own a 4WD?
Yes No

6. Do you intend to purchase a 4WD?
Within the next 12 months Within the next 2 years More than 2 years Not intending (Go to question 9)

7. How much do you intend to spend on a 4WD?
$0 - $10,000 $10,001 - $20,000 $20,001 - $40,000 $40,001 - $60,000 $60,001 - $80,000 $90,001 - $120,000 More than $120,000

8. Will it be new or used?
New Used Undecided

9. Do you currently own a truck?
Yes No

10. Do you intend to purchase a truck?
Within the next 12 months Within the next 2 years More htan 2 years Not intending (Go to question 13)

11. How much do you intend to spend on a truck?
$0 - $40,000 $40,001 - $60,000 $60,001 - $90,000 $90,001 - $120,000 $120,001 - $150,000 More than $150,000

12. Will it be new or used?
New Used Undecided

13. Do you currently own a tractor?
Yes No

14. Do you intend to purchase a tractor?
Within the next 12 months Within the next 2 years More than 2 years Not intending (Go to question 17)

15. How much do you intend to spend on a tractor?
$0 - $10,000 $10,001 - $20,000 $20,001 - $40,000 $40,001 - $60,000 $60,001 - $90,000 $90,001 - $120,000 More than $120,000

16. Will it be new or used?
New Used Undecided

17. Do you currently own farm machinery/implements?
Yes No

18. Do you intend to purchase farm machinery/implements?
Within the next 12 months Within the next 2 years More than 2 years Not intending (Go to question 21)

19. What type of machinery to do you intend to purchase?

20. How much do you intend to spend on farm machinery/implements?
$0 - $10,000 $10,001 - $20,000 $20,001 - $40,000 $40,001 - $60,000 $60,001 - $90,000 $90,001 - $120,000 More than $120,000

21. Will it be new or used?
New Used Undecided

22. How do you intend to pay for your purchases?
Cash Finance Other(please specify)

TELL US ABOUT BLUES

23. Rate your interest in the following sections of Blues (where 1 is not interested and 5 is very interested)?

Cols Editorial
1	2	3	4	5
Ya Reckon Print Blog
1	2	3	4	5
Gone Bush
1	2	3	4	5
Country Humour
1	2	3	4	5
Robyn's Books
1	2	3	4	5
Music Reviews
1	2	3	4	5
Bush Telegraph
1	2	3	4	5
Talking Turkey
1	2	3	4	5
Business & Barons
1	2	3	4	5
On the Land
1	2	3	4	5
Kicking Heels
1	2	3	4	5
Music Review
1	2	3	4	5
Trader
1	2	3	4	5
Blue's Classifieds
1	2	3	4	5

24. Rate your interest in seeing the folowing stories in Blues (where 1 is not interested and 5 is
very interested)?

Readers' stories
1	2	3	4	5
Rural issues stories
1	2	3	4	5
Bush personality profiles
1	2	3	4	5
Business/farm success stories
1	2	3	4	5
Rural entertainment/events coverage
1	2	3	4	5
New product stories
1	2	3	4	5
Tractors/farm machinery tests
1	2	3	4	5

25. Rate the following statements (where 1 being strongly disagree and 5 being strongly agree)?

Blue's is authoritative and trustworthy
1	2	3	4	5
Blue's keeps me up to date with 'life on the land'
1	2	3	4	5
Blue's is a good blend of information and lifestyle
1	2	3	4	5
I take notice of advertising in Blue's
1	2	3	4	5
I find advertisements in Blue's a good source of information
1	2	3	4	5
Advertisements in Blue's have led me to seek futher information
1	2	3	4	5
I have viewed a website after seeing a product advertised in Blue's
1	2	3	4	5
I have purchased from a company after seeing it advertised in Blue's
1	2	3	4	5
I have sold equipment in Blue's
1	2	3	4	5
Editorial/advertisements in Blue's have led me to seek futher information
1	2	3	4	5
I have purchased a product, after seeing it advertised in Blue's
1	2	3	4	5

TELL US ABOUT YOUR READING HABITS 26. Do you subscribe to Blue's?
Yes (Now go to question 28) No

27. What is your reason for not subscribing?
I usually get Blue's for free I didn't realise you could subscribe Not interested

28. What would entice you to subscribe?
Chance to win a big prize Smaller gift with purchase Discounted price Nothing/Not Interested Other

29. Why did you subscribe?(select as many as necessary?
So I dont miss an issue Blue's isn't normally distributed in my area The Great Aussie Escape promotion It was a gift Other (Please specify)

30. How long have you been a Blue's reader?
First time Less than 1 year 1 - 2 years 3 - 5 years 5 - 10 years 10+

31. How long do you spend reading a typical copy of Blue's?
More than 3 hours Between 2 - 3 hours Between 1 - 2 hours Between 30 - 60 minutes Up to 30 minutes

32. How many people other than you will read this copy of Blue's?
One 2 - 4 5 - 8 8+

33. What other publications do you regularly read(read 2 out of the last 4 issues)
Queensland Country Life The Land Farms & Farm Machinery Deals On Wheels North Queensland Register Rural Weekly Local paper's rural section Other (Please specify)

34. Are you aware of bluescountry.com.au?
Yes No I don't use the internet (now go to question 38)

35. Please rate www.bluescountry.com.au (where 1 is not interested and 5 is very interested)?

36. What can we do to improve www.bluescountry.com.au?

37. Would you be interested in receiving email updates about what is happening in Blue's and including sections of the magazine, eg. Music, book reviews, stories
Yes No

TELL US ABOUT YOU 38. I am...
male Female

39. My age group is
Under 17 18 - 24 25 - 29 30 - 39 40 - 49 50 - 59 60 - 69 70+

40. My annual income is...
Under $25,000 $25,000 - $39,999 $40,000 - $59,000 $60,000 - $99,000 $100,000 - $149,000 $150,000 - $199,000 $200,000 - plus Prefer not to say

41. Do you have children -
Yes No

42. Would you consider sending them to boarding school
Yes No

For the chance to win one of 33 prizes, answer this question in 25 words or less What makes the state you live in, the best in Australia? Feel free to send in a picture of the best part of the state. It might even appear in the magazine!(Sorry we can't return photos)

Fill in the contact details:
Name:
Address:
Home phone:
Work phone:
Mobile phone:
Email address:

Yes, I would like to continue receiving Blue's magazine.
Please send me more information on Blue's subscriptions

Blues's Country Reader Survey 2010 TELL US ABOUT YOUR FARM

ABOUT YOUR TRANSPORT MACHINERY/EQUIPMENT

TELL US ABOUT BLUES

TELL US ABOUT YOUR READING HABITS

TELL US ABOUT YOU

What makes the state you live in, the best in Australia?

Fill in the contact details:

Blues's Country Reader Survey 2010

TELL US ABOUT YOUR FARM