Avocados Australia appoint new CEO

Date: 13.04.2012

After an intensive selection process, the Avocados Australia board has appointed John Tyas as its new CEO. He will take up the role in early May.

Avocados Australia appoint new CEO
Industry hopes to lift avocado consumption to 5kg per person

Avocados Australia Chairman Jim Kochi says Tyas has had a long association with avocados, knows and understands the industry well and the board is confident in his ability to guide the growing industry.

Tyas has more than 20 years' experience working in the horticultural industry.

For the past 11 years he has worked for Horticulture Australia as Industry Services Manager for a range of tropical fruit industries, responsible for managing the HAL relationship with such member industries and overseeing the levy investment programs. 

He worked for the Horticultural Research and Development Corporation managing various research and development portfolios prior to its merger with the Australian Horticultural Corporation to form HAL. 

Previous roles include managing R&D levy programs for Queensland Fruit and Vegetable Growers and working for Queensland DPI as an extension horticulturist. 

To the role of Avocados Australia CEO Tyas brings a strong background in strategic planning, R&D and marketing program development, and investment management. He also has hands-on experience as a grower on his family farm at Narangba. 

"I have had a long involvement with the Australian avocado industry and look forward to joining Avocados Australia to build on the good work that has been done over many years," he says. 

Tyas will assume the role of CEO in a year that is predicted to produce one of the biggest avocado crops in the history of the Australian avocado industry. 

"Avocado is a unique product which has a strong position in the market and has enjoyed significant consumption growth, particularly in the last 10 years. It's a progressive industry with a bright future," he says. 

Australia has the highest avocado consumption rate per capita than any other English-speaking country in the world. Per person, Australian consumers eat around 2.7 kilograms of avocado a year - an amazing increase of more than 106 percent in the past decade. In the next four years the industry hopes to lift consumption even further with an ultimate goal of 5kg per person.